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Honda Sets Goal of Doubling Cars Sold with Focus on Jazz

Honda President and Chief Executive Takanobu Ito shared the company’s global goals at a mid-year news conference in Japan last week.

Honda’s goal is to double the number of Honda cars it sells annually to at least 6 million cars by 2017.

The Honda ‘Fit’ (Honda Jazz in South Africa) will be critical to this development, with new plants opening to manufacture the Honda Jazz in Mexico and Japan.

"Our car business depends on the Fit (Jazz) series and I am confident that this is definitely a core product in any region in the world." said Ito.

The 2013 Honda ‘Fit’ (Jazz) has been launched in Japan and the United states and is being rolled out globally over the next 2 years. A small SUV will also be added to the range.

Ito said development of new models will become faster as engineers from all regions are part in the process room from the start, meaning cars can be adapted earlier for local markets.  

Honda sold 3.11 million cars last year. To double this it plans to sell 3 million cars in Japan, the US, Europe and other developed markets, up from about 2 million last year, and to double sales to 3 million cars in emerging markets.

Honda are the world’s biggest motorcycle manufacturer, and have set a goal to sell at least 25 million motorcycles by 2017, compared to the 15 million in the year to March 2012.

Ito also outlined plans to offer more hybrid cars, including a new plug-in to be launched in 2013 in the United States.

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